Monday, October 22, 2007

Power of Design, or Why I Still Have a Job


The world of graphic design has exploded now that everyone's mom and dad have photoshop and "vector" is becoming a household word. Everyone is a designer and lots of people seem to be pretty good at. How hard is it to create things that you think look good? Especially when we can be "inspired" by all the eye candy that has infiltrated every aspect of our lives. Even my butter package is beautiful! But I came across this today and was reminded, yet again, that design is no wrapping paper solution. Combined with critical thinking, design can help affect the change in the world that is needed. And critical thinking is what we get paid for. Photoshop, Illustrator, color theory, all those pantone chips are just tools that we use. A hammer and screwdriver. The power of design does not lie in the eyes, it lies in the mind.

(Paper towel dispenser that directly connects the environmental impact with the individual's consumption.)

1 comment:

Anonymous said...

I love you.
Your brain is made of Ilonium. That stuff is tuff.